...it's stupid, outdated, and a liability to your success...
ABO is Outdated
...this ain’t 2016 anymore...
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Ad Set Budget Optimization
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So lets establish some facts
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Why would we want to control spend by audience?
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So what, are we just supposed to use CBO?
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Better ad sets see less spend?
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I get a better FB ROAS w/ ABO?
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So when do YOU use ABO?
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