Think Like an Investment Banker
Profitable Scaling Margin
This is the highest integrity way to figure out
how much more you can spend
The Replacement for MER/ROAS - Only $97
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LTV / (CPA + COGS) = PSM
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Let's start by defining each variable
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Every transaction is an opportunity
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CPA provides two opportunities in this equation
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COGS is the criminally overlooked aspect of this equation
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If your CPA or COGS is highly volatile...
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The easiest way to scale a brand or account
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20% of your sales are repeat purchases
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