Scaling is the "HOLY GRAIL" of what buyers and brands are always talking about and striving for
There are a few simple basics around how to do this properly that far too many miss
The most common struggles are the lack of confidence & stability & consistency
Scaling spend
REQUIRES MARGIN
You can't scale into untapped potential
If you don't have that potential to begin with
When we raise our budgets, we will see an impact on efficiency... but that is not permanent
The trick is to keep that variance,
within the margin of efficiency
a "Total Loss Investment"
is the highest confidence way to assure stability within allowable parameters
WHILE ALSO ENSURING INCREMENTAL LIFT
How much better are you than the worst allowable result?
How much money can you spend without ANY result and still be okay with it?
Performance Gate Scaling allows for a automated rules to scale ad spend with extreme confidence and low risk
The goal here is to remove lack of confidence & human error while also building incremental spend in a projectable and stable fashion
It really can be just this easy
Consistent Gains
With High Confidence
Building on Low Risk
To Scale with Stability
Delivering Projectable Results
While Reducing Workload & Stress
This what automating scaling efforts is all about
PGS will do this for you
That's why it's the GOLD STANDARD used for years now
"Surfing" budgets is cool
it will also DESTROY your ad account
Your BEST DAY while surfing your account
*and having to rebuild because your ads, ad sets & campaigns die quickly
Could be worse than your EVERYDAY
Focus on THAT
or struggle to grow
Charley Don't Surf
*and I win
SCALING is not about spending more
its about GETTING MORE
the easiest way, and more reliable and consistent way
to get more
is to reduce your costs
MORE PROFIT ON EVERY TRANSACTION
This gives you greater cash flow
and allows to spend more IF YOU WANT TO
but you make more $$$
Improving your efficiency is often as simple as removing the worst option for our investments
Scaling spend to our best options
by removing our worst options
is the easiest way to improve our investment portfolio
Driving better data into the system Create higher quality outcomes
Let's automate the process of improving our average cost, by reducing weighted average of our investment by asset
That's a fancy way of saying:
Let's use Automated
Rules To turn off ads that aren't good
So that we can get better results
This example rule
is that blueprintThe biggest mistake most people make when trying to scale
is they ABUSE their best ads
and neglect their growth
Focusing on Cost Averaging and Trend Analysis
is the HANDS DOWN ABSOLUTE BEST
way to improve your net performance
Pay Less
Spend More
Make More $
beats luck everytime
Ultimately,
Scaling with automation
is simply about figuring out the high confidence moves you would do manually
And then setting those SOPs as tasks to be done by the machine
That's actually really easy to do
Once you focus on repeatable tasks as your SOP in your business
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