Let’s start super deep into the strategy, execution, and design for modular content development.

So that you can absolutely maximize your investment in creative and copy,
for the deployment to literally any platform,
in a highly scalable fashion,
that has extreme continuity

You need to see what grows the business
Tools that help you assign credit are not built to help you to do this

You can boost the marketer’s ego or the business’s bank account!

Want to know how to use Facebook ads to grow your brand? 
Then you’ll love this step-by-step video.
We'll focus on what you REALLY NEED TO KNOW, and dive into why focusing ROAS is one of the worst priorities any brand can have.

Improving the landing page can make a significant and sustainable change in your business

Conversion rate optimization is a vital scale

So let’s live into how to do it properly

It’s far too many people are still doing this in a way that doesn’t actually make any sense

What does it look like to take a brand from scale up to exit

How does media buying change when your focus is no longer on the ego metrics of ROAS & MER…

And you start to focus on the business growth metrics of cash flow and incremental lift

Facebook has just released the Performance 5, their new best practices manual for the execution of Facebook ads. Interestingly enough, it looks exactly like what we’ve been talking about here for years. Let’s dive into the best practices in the implementation of this new Performance 5.