If you’re running ads on Facebook… you need to know how the auction works
Everything You Need to Know about How the Facebook Auction Works
One of the most important things for any Facebook marketer is how the auction works!
Let's dive into it - Only $97
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What is the equation that determines your bid
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The Facebook Auction & Facebook Algorithm
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We should never be shocked that costs go up
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The last piece of this is the Advertiser score
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What is the estimated action rate?
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Estimated action rate
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How do you scale Facebook ads with confidence?
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Creating ads that have a higher estimated action rate
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Everything You Need to Know
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