Scaling RESULTS
is NOT
all about SCALING SPEND
It's about getting MORE
Don't let the age-old commission-based ad agency definition of the word get in the way of sustainable success and growth
Efficiency is the name of the game
When true game-changing performance is the goal
Use Data and Machine Learning to make your dollars work harder
SCALING RESULTS, is not directly related to SCALING SPEND
More spend with no more results, doesn't matter
Greater Efficiency is More Profitable
Greater Efficiency provides MORE Opportunity
The economics the truth
Scaling the Budget
Will make your Bid Worse
Scaling budget without improving efficiency
Ultimately creates a compounding effect on rising costs
This is why when you scale
Your results get worse
Improve Efficiency, and you can easily spend more
Compounding growth
Facebook isn't Dumb
but trying to run a business by abusing our best assets is
Instead of making our Best Options worse
Lets remove our worst choices
This can help teach the machine how to find better users, while lowering costs, on a projectable & highly confident trajectory
It is MUCH EASIER to reduce your CPA by 50%
Then it is to double spend while keeping the same CPA
Both produce 2x our initial results
The net CPA you get from your ads
Is the result of the choices you let FB make for you
If the results are good enough
Facebook isn't to blame
Facebook will likely deliver you results fairly in line with your current average costs
It's not about having to make ads that are twice as good
or even about making a TON of new ads all the time
The real trick is finding stable results
and reducing your average cost as a whole
Getting better results from Facebook
comes from having a better Estimated Action Rate
This gives us better quality impressions & better quality auctions... creating a direct and undeniable improvement on performance business metrics that occur after the click
Its that easy
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