How to Test Facebook Ads
There are three simple truths we need to accept when running Facebook ads and trying to test for Creative
Also, remember what is most important here
Trying to respect Facebook’s business model and delivering to your own bottom line By improving the ad
How to use Dynamic Creative in Facebook Ads
The biggest issue most have with Dynamic Creative is they miss the fundamentals around binary decision making & the power of machine learning
The more complex the dynamic creative is, the less valuable & confident the insight will be
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Keep It Simple
The biggest liability most people face when trying to solve problems or set up tests is making things too complicated
The outcome of your test should deliver a binary insight
yes it was good enough
Or
no it isn’t
Dynamic Creative Facebook Ads are no different
------------------------------------------------------------------------------------------------------------------ How to Test Facebook Ads in 2022
How do you go about testing your Facebook ads? Is there a technique or some best practices?
Yes there is! Let’s talk about the exact strategy you should use to find winning ads quickly and at scale
This is what I’ve used to spend over $250M USD
------------------------------------------------------------------------------------------------------------------ Facebook Ads: How to Use Dynamic Creative
The most important part of dynamic creative is EXTRACTING THE POST ID
Here is the step by step process
To grabbing the absolute best ad
From any and every Dynamic Creative Test you run
It’s really easy Let’s get down to it!
------------------------------------------------------------------------------------------------------------------ Use Dynamic Creative Ads in Facebook
Let’s get honest there is no way to ever know during testing what Ad will be the best in any test ever
The “best” is also a subjective term, because our goals may change or be different by ad set or time of year
Here’s what you need to know
------------------------------------------------------------------------------------------------------------------ Million Dollar Facebook Ad Account
This is exact campaign structure, strategy & tactics you need to get to $1M a year in spend
You don’t need more than 1 campaign to get to $1M, trust me, I’ve done well over $250M in spend This is how you make Facebook easy, stable & scalable
------------------------------------------------------------------------------------------------------------------ The BEST Audience to Test Creative on Facebook
If you’re not testing against broad then you’re wasting your time & $
It is a complete waste of resources to try to test ads against an audience that is not the most stable and scalable resource you can
This mistake cripples many!
------------------------------------------------------------------------------------------------------------------How to Scale a Facebook Campaign
Scaling Facebook Ads has very little to do with trying to spend more money
There are actually far more effective things to be concerned with
Additional spend is a result of doing other things well, not what comes first!
Know your numbers & goals
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