Let’s discuss how to Make Money with Facebook Ads in 2022
Starting w/ the biggest mistake most people who struggle make on a consistent basis
Then getting into the 3 skills have allowed me to be able to spend Hundreds of Millions at a profit
None of this is terribly difficult
Probably the most common struggle that the majority of my students and clients all share, before they’ve come to me, is a reliance on trying to hack
Facebook It’s easy to double your business on a short hack
But you’ll never go from 500 to 10,000 a day by mortgaging your future
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FACEBOOK Hacks are for Facebook hacks
1 of the biggest reasons that Facebook hacks don’t work is because they’re built to abuse the customer experience or neglect it entirely
Which comes at a direct conflict w/ Facebook’s overall business objectives
Disrespect, is bad business
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The not so dirty secret of how to be really successful in business…
It’s built into fundamental principles
First of which being understand and respect your customer
And the second one
Respect your business partners and meet their needs as well as your own
It’s that simple
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How to measure results in Facebook ads
Daily results are a distraction
*week / week improvement is what matters
Results by ad or ad set don’t matter
*Attribution is bullshit
Only track metrics that make a difference
*Spend, results, efficiency, volume
Everything else is noise!
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The number one way to move the needle for you in Facebook ads is the teach the platform how to do the work for you
This comes on the back of small consistent improvements in a limited number of moving parts
It makes it so much easier to be so much more successful
Keep it simple
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Truth bomb: You’re testing Ads wrong
If you are still building individual ads
If you are still throwing money at what works after a week
If you are still seeing ads dying days
If you seen your CPM’s rise
You are not testing for Branded Estimated Action Rate & You’re gonna fail
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If you’re not prioritizing being a good business partner to Facebook, then don’t be shocked when they’re not giving you good unit economics on your investment
Every good partnership is built on the back of respect for your partners
This is essential to success
Test for B-E-A-R
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If you’re still trying to respond to information you got yesterday
You’re never going to be able to plan for something coming 2moro
Yes you can make an educated guess
You can try to get lucky & some people get good at it
But ultimately luck is a terrible core value of business
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If you want to truly be successful
Then you need to install systems and process
But it’s not just about the work that you do
It’s also about your communication, your accountability, your standardization and your transparency
Without this
Everything requires far too much work
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