This is the blueprint to working smarter
How to spend $1 million at a profit
With each week getting better
& each week working less
The trick is to use Facebook properly
I’m going to show you everything that I learned
That showed me everything I was doing wrong @ $30k+ a day
Before being Humbled in 2018
I used to be the:
ABO
Interest Groups
Manual Bidding
Placement Hacking
Day Parting Dozens of new ads a week
Hundreds of moving parts
Working 10 hours a day Day
Trading
Facebook Hacker Elite dude
Spending upwards of $100K+ a day on DTC Facebook
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The Honest Truth is…
I was proven wrong
On everything I thought I was supposed to do
Everything I was taught
Everything I held dear had changed
The honest truth is
Facebook has NOT made any significant change since then,
other than making user experience even more important
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Let’s set the table on “The What”
This is the architecture and ethos of how to maximize the machine learning
To create the most stable environment
To be able to setup a business model
To scale all acquisition and growth marketing
It starts with understanding Business Economics
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The Scientific Method requires a stable “Control” and an isolate and projectable “Variable”
This is where much of the best strategies that I’ve seen online from really smart & successful people that I respect fully begins to break down
This is the FOUNDATION of Scale & Success
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Validate your elements for Estimated Action Rate Limit the total variations
3 Creatives
2 Headlines
2 Primary Text
0 Descriptions
1 CTA
Test with confidence
Move quickly
Have defined goals and purpose
This way don’t have to swim in circles and waste more time & money again
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If you want to test meaningfully
You can’t use some arbitrary calendar to move process forward
Without a projectable and stable outcome, or the proof that there isn’t one, there can be no actionable insight into testing
Data that isn’t high confidence & actionable is useless
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Kaizen is unequivocally more powerful than micromanagement
Testing to improve a single business objective is a MASSIVE win
Lower CPA
Expand Scope
Improve Scale Opportunity
These things matter
“Finding new winners” is a fools errand
It took me YEARS of struggle to learn that
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Facebook is a Machine Learning Platform
What are you teaching it?
Every move has a longterm impact
Every investment and every asset doesn’t just affect your businesses bottom line
- but also has a direct implication on how the platform will treat your BAU campaigns
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Far too many folks approach growing their business in the wrong way
Hockey stick growth
Chasing a dozens SKUs
Pushing for ROAS or MER
Running Tons of Ads
Hacking Facebook
These all sound great
Until you focus on exiting your business or getting VCs Your Biz is your Product
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