The definitive guide to how the Facebook algorithm works
iOS14 came & caused a lot of havoc for many advertisers
A lot of people chose to reduce their Facebook ad spend & say Facebook doesn’t work
However, there are more than a few people who have seen tremendous success over the last year & it’s because they understand how the Facebook algorithm works
First off I want to thank you for coming to my video
I hope you find it helpful, and it gives you confidence in knowing what to do and how to be successful by thinking smarter
Everyday I get to help people see more success and less stress in their business growth
I have the joy of assisting people in creating their own independence
The Facebook Ads MBA Program is built specifically, as an immersive experience,
to guide you through everything that you need to know so that you never need to work 9 to 5 again, because a Facebook ads!
OK, let’s get to it
The biggest mistake most people make, is built off of a fundamental misunderstanding of how the algorithm works, so let’s fix it
Facebook can see your entire history on the platform
Facebook can see every page you’ve interacted with
Facebook can see every message you’ve sent on WhatsApp & Messenger & Instagram DM‘s
Facebook can see every comment you leave & every video you watch what’s really important here
& this is the real deal gold
Facebook understands what you want to see & how to condition & prime you to take an action
The average user in the United States has had a Facebook account for nearly 10 years
The average user in the United States has taken hundreds of thousands of actions within Facebook over that time
The average user in the United States has given Facebook hundreds of millions of data points on how they use the platform & the behavior they take off of it
Facebook’s machine learning algorithm is designed to do one thing exceptionally well & then allow that intelligence to deliver a Business result to advertisers
That one thing that Facebook does exceptionally well is give people an experience that brings them back
Facebook knows what content you want to see
That’s why your Instagram reels feed is so personalized
That’s why when you are thinking about something Facebook is showing you ads about it, because of the way that you have behaved for years & the actions you’ve taken both on & off Facebook on your devices & on sites with a Facebook pixel
We cannot at the same time say that Facebook is broken
& then also say that we see ads following us all the time
& say we see the same creators on an Instagram feed all the time
& say we see the same type of content in our Facebook feed
& say we see the same pages & friends even though that might only be 20% or less of all of the friends in pages we have interacted with and told Facebook we want to see
Also, Facebook isn’t just privy to the data that Facebook can see on your device what you’ve done on their app
what you’ve done on their website and
what you’ve done with their partners
for nearly a decade or more…
They also buy data from other sources
Back in the day you used to be able to specifically use these audiences for targeting
back when Facebook was a Pay Per Click platform
before the Conversion Pixel even existed
But due to scandals that occurred in 2015 / 2016 etc., and privacy concerns from government and private industry around the world, Facebook has stopped allowing users to specifically use these audiences
At the same time Facebook has been able to let the ads do the targeting
Remember any targeting audience you use, is a restriction on the available inventory that Facebook can show an impression to
But it doesn’t mean that you’re forcing ads on to people based on their interest or behavior
Every ad can see who responds positively, and who responds negatively to it, just like every other piece of content
We know this works on organic social, why would we ever assume that Facebook doesn’t use this information on paid media?
Because of this, Facebook can use this information to effectively make a lookalike audience for every ad
This allows every ad to be shown to the user who’s most likely to receive it positively, and also help the advertiser achieve their business objectives
Remember Facebook knows what it takes to get you to take an action, because you’ve been training for years to understand your particular behavior
This is why Broad works
Because broad, age & gender & location, presents the least amount of restriction to the ad finding the highest quality impression for your business objectives
It also is the least expensive audience available
Facebook ultimately prioritizes the end user experience
If you fight that, you will ultimately pay more and more money to advertise on Facebook because you present a liability to their business model
Everything that we talked about here is something that iOS 14 had no effect on
Stop hacking the machine
Or start making other plans
Charley T
~ Facebook Disrupter
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