FACEBOOK DISRUPTER MASTERCLASS: Facebook Automated Rules
Let’s go over how to CRUSH by -
Automatically scale your account
Automatically optimize your ads
Automatically reduce exposure to risk FACEBOOK DISRUPTER MASTERCLASS:
Facebook Automated Rules
How to use Facebook Automated Rules to Save Time, Make Money &Improve Confidence
Let’s go over how to CRUSH by -
Automatically scale your account
Automatically optimize your ads
Automatically reduce exposure to risk
Automatically Scale Your Account
*Performance Gate Scaling *
- Part 1
Increase Starting Budget by 20%
Push budget from $200 to $240
Pause at 75% of spend if not at goal
ie: If target CPA is $20 & @ $160 & CPA is over $25
*Performance Gate Scaling *
- Part 2
Increase Spend by ”Target CPA x Sales” if over Current Budget
ie: If Target CPA is $20, and you have 13 Sales, push budget to $260, etc.
This will save money on bad days, and push spend on good days.
*Performance Gate Scaling *
- Part 3
Lower the budget each day by 10% w/ a set minimum
Example: Budget Starts at $200, PGS pushes it $300, the next day will start at $270
*Performance Gate Scaling*
- Part 4
In a week of success the budget could easily scale from $200 on Day 1 to $500 by Day 7 If Day 7 doesn’t push spend
Day 8 starts at $450 etc
This will Grow & Shrink budget depending on performance automatically
*Automatically Optimize Your Ads*
Turn off Ads that spend past a threshold and don’t perform close to target, in a set period of time
Example: If Goal CPA is $20
Turn off ad if spend is greater than $500 in last 7 days & CPA is greater than $22
Turn on Ads at 12am
This let’s only the best Ads spend
- Intraday: If an ad set isn’t within 10% of target CPA by 6pm, or has no sales, kill it
Facebook paces thru the day, and at 75% of the day, if you’re not close why continue?
You’re only training it to think the unacceptable is worthy of spend
* Automatically Reduce Exposure to Risk *
Turn off Ad Sets that spend past a threshold & don’t perform close to target in a set period of time
Example: If Goal CPA is $20
Turn off if spend is greater than $500 in last 7 days & CPA is greater than $22
Turn on at 12am
This let’s only the best spend
All of these can be done intraday, or as trend analysis over time
Also, the threshold for an allowable CPA should be determined against Facebook‘s version of that truth, not your internal Blended Result
When you’re happy with your business, what is Facebook‘s net CPA?
Use that!
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The Facebook Ads MBA Program includes:
10 Courses on Reporting, Testing & Planning
Curriculum Includes
- Testing
- Measurement
- Documentation
- Optimization
- Project Management & Communication
- the “How to Build a Winning Ad Account” course
+ Weekly Lectures on each Course in the program, with Q&AWeekly Q&A Calls
+ over 30hrs of Lecture
+ 10 eBooks & Video Walkthroughs
+ 1:1 Meetings w/ Me + Lifetime Access to Private FB Group and Online Curriculum Community and Program include access to the Archive of all previous lectures
All Access exists in perpetuity and can be shared among your team
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