Since iOS14 was released we’ve seen a lot of advertisers struggle
But there is a particular breed of marketer that is thriving
What do these marketers, over 40 of the fastest growing ad accounts, all have in common?
Let’s dive into it
Because you can do these things too
Hacking Facebook was extremely popular before Facebook had the conversion pixel
That thinking carried over years later
As the years have gone by and Facebook has only gotten smarter, trying to outsmart it has only proven to be a bigger and bigger waste of time
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Have you ever heard the phrase penny smart and pound foolish
Phone more often than not, Facebook hacks give you a short little window of above average performance
But like any drug, the fall is greater than the high
Chasing that high over & over has crushed the potential of many
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The worlds best marketers have all learned that ads do the targeting
What was a hot take three years ago
Is now accepted consensus
Designing content to deliver solutions to specific business strategic needs has replaced this strategy of keeping Facebook dumb Lean into it & 💸
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Because Ads do the Targeting
When we test in audiences without restriction and with the lowest cost available we produce assets that last months or years
Remember the scientific method relies on a control & a variable
Many are still relying on test & scale
Which holds them back
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Remember MER is a fancy version of ROAS
Growth in revenue comes from a simple equation
Margin of cost to LTV
And volume of opportunity to generate this margin
This is why blended CPA and Incremental Lift are the measurements that the best brands rely on
That’s how you grow!
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Hot take: Apple made it harder for marketers to lie
The best brands have all but abandoned attribution as the high integrity Datapoint that ad technology sales people convinced the industry that it was decades ago
Real people are more complex than the last thing they click on
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The primary difference between a successfully scaling 8 figure brand and those struggling to even get to 7 features has far more to do with the operational infrastructure then it does anything regarding product or service uniqueness or value
Systems & process scale brands
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If you’re still relying on hacks or measuring by ROAS or MER
If you don’t have any creative testing models that produces ads that last months
If you run a business needs you every day & isn’t growing
I have a free Masterclass that is perfect for you http://Apply.FacebookDisrupter.com ____________________________
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