E-Books

  • Actionable Insight & Lessons

    Every page of every E-Book is designed to be filled with information that is actually valuable.

  • Organized by Discipline

    Each E-Book focuses on a different topic, for maximum value per page and your time.

  • Compounding Value by Design

    Each lesson is designed to provide added value to each other, in a progressive fashion,

Don’t Fight The Beast: Part 2

Facebook Best Practices - Optimization

Optimizing Facebook Ad Accounts is one of the most vital disciplines any media buyer should understand. It’s also one of the most widely misunderstood tools in the tool belt.

The ins & outs of how the platform works - Only $97

Don’t Fight The Beast

Facebook Best Practices 2021: Part 1

iOS14, oCPM, Account Simplicity, Most Important Metrics, The Learning Phase, Targeting with Creative & Priorititizing the User Experience

Stabilize and Scale Facebook with Ease - Only $97

How to Build a Winning Facebook Ad Account in 2021

Centralize Ad Spend, Dynamic Creative, Retargeting, Attribution, Post IDs, Testing, Avoid Short Wins, Investment Management & Simplicity

The Fundamentals for Success - Only $97

EcoSystem ROAS
How to Measure Your Way to Success

What is EcoSystem ROAS, Why Is It Important, Delayed Attribution, The Terminology & Formulas, What Does it Look Like, and How To Use It

Measuring Results to Scale - Only $97

How to Win With Simplicity
Control Campaigns

What is a Control Campaign, How to Build One, What are Control Ads & Audiences, How to Optimize & When to Use Cost Cap

Facebook Essential for Success - Only $97

1 Campaign to Rule Them All
The Easiest Way to Win At Facebook Ads

What We Know, The Strategy and Why It Works, Campaign Architecture, Creative Concepts, The Scientific Method & Increasing Efficiency

Best Practices to Get to 5Figures a Day - Only $97

One Step Beyond 1 Campaign
The Easiest Way to Scale Facebook Ads

The Landscape, Control Campaigns, Stacked LALs, Automated Rules, Retargeting Theory, DPA Ads, Upsells & Scaling

What to Do Next - Only $97

The Most Powerful Tool on Facebook:
Dynamic Creative

What is Dynamic Creative & How it Works, How To Build Dynamic Creative, Best Practices for Testing & Micro-Budget Strategy

A Cornerstone of Success - Only $97

Let's Get You Started on Success

From One on One Support, to Guided Learning...
Extensive Literature and a Mastermind Community via Patreon...
My Goal is to Provide You with the Right Level Support, So That You Can Begin to Win at Facebook!